Determining Your Risk Tolerance – An On-Demand Educational Webinar

private-investing-101-fIn our second installment of the EarlyShares’ weekly ‘Private Investing 101′  Wednesday Webinar series, our Co-Founder & CSO Heather Schwarz-Lopes gave a brief walkthrough of the new opportunities available to investors in the private market.

Watch the archived 15-minute webcast below to learn about the different parameters in Determining Your Risk Tolerance, as well as:

•    The level of risk associated with various private investments
•    How the risk profile for the private assets compares with stocks, bonds and mutual funds
•    The relationship between ‘risk’ and ‘reward’ in private investing

Private Investing 101: Understanding Your Options with General Solicitation from EarlyShares on Vimeo.

Don’t miss the next Private Investing 101 webinar on ‘Understanding Due Diligence’ with our co-host, Sara Hanks, co-founder and CEO of CrowdCheck. Register now for the live webinar on Wednesday, October 29 at 12:30 pm ET –  click here to sign up.

For more on the Private Investing 101 series, click here.

If you have questions please reach out to our Investor Relations department at [email protected]

Understanding General Solicitation – An On-Demand Educational Webinar

private-investing-101-fIn this kickoff to EarlyShares’ weekly ‘Wednesday Webinar’ series, our Co-Founder & CSO Heather Schwarz-Lopes gave a brief walkthrough of the new opportunities available to investors in the private market.

Watch the archived 15-minute webcast below to learn what General Solicitation is all about, as well as:

•    What market forces led to new regulations
•    Who can invest in private offerings
•    What types of private opportunities are available to investors
•    What you get as a shareholder in a private venture

Private Investing 101: Understanding Your Options with General Solicitation from EarlyShares on Vimeo.

Download the pdf slide deck by clicking here.

Don’t miss the next Private Investing 101 webinar on ‘Determining Your Risk Tolerance.’ Register now for the live webinar on Wednesday, October 22 at 12:30 pm ET –  click here to sign up.

For more on the Private Investing 101 series, click here.

The EarlyFive: Spotlighting Innovation & Evolution


Lately there’s been no shortage of captivating content in the media focused on the transformative forces at play in the financial sector – especially in the private market. The online private investing industry may still be in its growth stages, but the financial ecosystem is undoubtedly at a pivotal moment in its evolution as a result of recent regulatory changes.

At EarlyShares, we’re thrilled to be on the front lines of the long-overdue transformation of the private market. As blogger Dara Albright put it in a recent post (showcased below): “Issuers, intermediaries, and investors at the forefront of new techniques stand to benefit substantially as the economic pendulum swings.”

Oct. 8, 2014
14 Ingredients for Innovation
Young Entrepreneur Council,
What ingredients for innovation are most companies lacking? The Young Entrepreneur Council (YEC) asked its members to weigh in. The insights from EarlyShares Co-Founder & CSO Heather Schwarz-Lopes top the list.

Oct. 6, 2014
Who Will Step Up and Disrupt the Real Estate Industry?
Brenton Hayden, Entrepreneur
The last decade has seen countless innovations disrupt sectors as varied as finance, travel, and transportation, but the real estate industry remains largely mired in traditional, paper-based processes. This article argues that real estate is ripe for innovation, and we agree – especially since we see crowdfinance as a disruptive, positive force of change for real estate capital formation.

Oct. 9, 2014
The Evolution of Securities Marketing and its Impact on Issuers, Intermediaries and Investors
Dara Albright’s Blog
Finance authority Dara Albright dissects how the “financial winds financial winds are rapidly shifting, and they are headed in the direction of the individual investor.”

Oct. 1, 2014
This is the last photo we’ll ever run of NYSE trading floor
Jeremy Olshan, MarketWatch
For decades, reports on the ups and downs of the stock market have rendered alongside photos of distressed (or joyful) traders on the NYSE floor. But as this piece points out, that iconic imagery no longer aligns with the reality of the public market – managed as it is largely via high-frequency trading. (If you find this MarketWatch editorial compelling, check out our issuer PsychSignal, which has evolved the concept of the trading floor “squawk box” into a sophisticated sentiment analysis tool powered by social media.)

Oct. 9, 2014
17 Best Cities for Starting Up Right Now
Young Entrepreneur Council, Huffington Post 
The usual suspects are on this list – Palo Alto, New York City, Austin – along with some interesting outliers like Detroit and Oklahoma City. We chimed in to make a case for our thriving Miami entrepreneurship scene, which is at a pivotal point in its evolution. More and more companies launched here are acquiring investor funding, expanding their operations, or making national headlines… earning our community the kind of attention that helps a rising tide lift all the boats in our ecosystem.

EarlyShares hosts Private Investing 101 webinar series

pitching-to-investors-EarlySharesHow would you grade your knowledge of the private investment market?

In September 2013, new regulations took effect enabling accredited investors to use online platforms to access opportunities that were previously unavailable to them. Though more than a year has passed since then, a relatively small number of individual investors have become educated on their new investing options.

If you’re not one of those enlightened few, now’s your chance to join the ranks of informed investors. EarlyShares just announced a new ‘Wednesday Webinar’ series on Private Investing 101. Each 15-minute webcast will help listeners get acquainted with a certain aspect of the so-called “equity crowdfunding” industry that has arisen under the General Solicitation exemption of Title II of the JOBS Act.

Not sure what ‘General Solicitation’ even means? The first course covered that, along with other need-to-know basics. (Watch the on-demand webinar here.) Sign up now for the second session in the series, detailed below.

Private Investing 101: Determining Your Risk Tolerance
Use 15 minutes of your lunch break to get educated about the private investment market

In this upcoming Wednesday Webinar from EarlyShares, our Co-Founder & CSO Heather Schwarz-Lopes will explain:

  • The level of risk associated with various private investments
  • How the risk profile for private assets compares with stocks, 
    bonds, mutual funds, and other alternatives
  • The relationship between ‘risk’ and ‘reward’ in private investing

Register Now!

Future webinars will discuss a variety of topics, including:

  • Understanding Due Diligence
  • Equity vs. Convertible Debt
  • How to Earn Returns
  • Understanding Legal Docs
  • … and more

For more information, contact EarlyShares Content Manager Madelyn Young at myoung(at)

The EarlyFive: Getting in early on the future of investing

EarlyShares_blog_EarlyFive_01.2When we put together this week’s EarlyFive roundup of great content around the web, we found some inspiration in the AlleyWatch selection (below: Disruption Never Looks Pretty). In it, prolific investor Mark Birch outlines why investors in private companies need to avoid the classic mistake of focusing too much on what a young business is doing and not enough on what they will do.

At EarlyShares, we consider it a privilege to open investors’ eyes to new opportunities. The future has to start somewhere… and we think private investing can be an exciting way to “get in early.”

Oct. 3, 2014
Elon Musk Teases Tesla’s ‘D’ and the Internet Has a Field Day
Jason Abbruzzese, Mashable
Tesla founder Elon Musk recently made reference to the company’s soon-to-be unveiled ‘Model D’ vehicle with a very cheeky Tweet… and the wording of his teaser made more than a few followers blush. The incident had us giggling around our office and – whether or not the humor was intentional – we took it as a lesson in viral marketing. (If you follow green tech news, don’t forget to check out the offering for electric vehicle company Brammo on our platform.)

Sept. 29, 2014
Disruption Never Looks Pretty
Mark Birch, AlleyWatch
As Birch writes, “It is more important to see and understand the potential in entrepreneurs and whether they have what it takes to create the next big, hairy, audacious and thoroughly disruptive innovation.”

Oct. 3, 2014
20 Easy Things That Will Make You The Next Millionaire
Murray Newlands, Inc.
We can’t vouch for these any of these tips as a sure thing, but we like them all. Our top three from the list: Do What you Enjoy; Spend Less Than You Make; and Invest in Property.

Sept. 19, 2014
Endeavor Miami celebrates first anniversary
Laura I. Maydón, Knight Foundation Blog 
I was pleased to participate alongside Maydón, Knight director Matt Haggman, and eMerge Americas founder Manny Medina (among others) on a panel last week discussing Miami as the “Next Entrepreneurial Frontier.” As EarlyShares continues to help grow this “new Miami,” we congratulate Endeavor Miami on its first anniversary of helping high-impact entrepreneurs in our community to build game-changing businesses. We’re proud to count an Endeavor Miami company Leapfactor as one of the issuers on our site.

Oct. 2, 2014
Real Estate Firms Optimistic About Future of Industry
According to a survey from the National Association of RealtorsTM, the competitive real estate industry is poised for continued growth. Commercial real estate firms are the most optimistic, with 71 percent expecting profitability to improve – making now the perfect time to invest in our latest real estate deals.

The EarlyFive: Amplifying our issuers to new audiences


Part of our mission at EarlyShares is to help the issuers raising capital on our platform to simplify and amplify their efforts. Our user-friendly deal management tools simplify the capital raising process, while our marketing and visibility features amplify their messaging to help them reach new audiences.

Press and blog coverage is a great by-product of the EarlyShares “amplification.” Before you read this week’s EarlyFive roundup of insightful content around the web, check out recent media mentions of our issuers Brammo, ClassWallet, and Sun Point (from Saglo Development Corporation).

Sept. 21, 2014
How to Play the Real-Estate Market
Gregory Zuckerman, Wall Street Journal
It’s not too late to “catch the real-estate rebound” if you invest your money wisely. This piece provides a well-informed overview of the market and outlines investors’ best options, warning them to dodge fee-laden REITs and opt to invest directly in commercial real estate “for better diversification.” (We wholeheartedly agree.)

Sept. 19, 2014
Want to start the next billion dollar company? Look on Craigslist, says investor Jeremy Levine
David Holmes, Pando
With peer-to-peer services and the “Internet of Things” both on the rise, Bessemer Venture Partners’ Jeremy Levine predicts that the innovators who use efficient, elegant technology to address the problems users currently solve on Craigslist will be the economy’s next big winners. It’s an interesting take on how founders can (and should) address consumers’ existing needs.

Sept. 23, 2014
10 Things ‘Shark Tank’ Investors Look For
John Boitnott, Inc.
Watching some of the world’s wealthiest investors listen to pitches, assess opportunities, and invest their own money on Shark Tank makes for more than just compelling television – it’s education. Read these ten lessons on appealing to the sharks (and to the rest of the 8.7 million accredited investors in the U.S.).

Aug. 26, 2014
Tech money in every industry, but no bubble: VC
Cadie Thompson, CNBC
VC money is pouring into many different sectors, but the lion’s share (49 percent this year) is being funneled into Internet companies. According to investor and Tesla board member Steve Jurvetson, the accelerating pace of innovation is making now a “wonderful time” for investing in tech.

Sept. 22, 2014
With banks desperate for fresh thinking, the Citi Mobile Challenge is a welcome bit of progress
Michael Carney, Pando
The financial services sector is ripe for disruption and EarlyShares’ strategic partner Citi is aiming to be a force for innovation. Through the Citi® Mobile Challenge, Citi will give developers around the world the opportunity to compete against each other and present ideas for improving digital banking. (Learn about EarlyShares’ role as a Mobile Challenge Collaborator here on the EarlyShares blog.)

EarlyShares joins the Citi Mobile Challenge to support digital banking innovation

citi_mobile_challengeDo you have an idea that could transform the digital banking landscape? Now’s your chance to make it a reality (and to partner with one of the world’s premier financial institutions in the process).

Citi has officially launched a new global “mobile challenge” – a virtual competition designed to accelerate digital banking innovation. The Citi® Mobile Challenge will give the world’s most talented, creative developers and designers the opportunity to create cutting-edge applications for Citi’s digital banking platforms.

EarlyShares is proud to be an official Collaborator in this exciting initiative. Developers and designers interested in participating must apply by Friday, October 3 to be considered.

How it Works

If you’re interested in creating a banking- or payment-related solution for mobile or interconnected devices, register for the Citi® Mobile Challenge here. (You can register your whole dev team or join an existing one.) On October 10, Citi will notify registrants who have been selected.

Following that, over the course of nine days in October, Citi will make available a variety of its APIs to enable the developers to create real-world innovations that could function with existing Citi technology. Participants will submit their final concepts or prototypes on October 19.

A panel of entrepreneurs, investors, and leaders in technology and banking will review submitted innovations and select the finalists, who will present at the demonstration events in Silicon Valley on November 10, New York on November 12, and Miami on November 14. EarlyShares Co-Founder & CSO Heather Schwarz-Lopes will serve on the review panel and be a judge at the Miami event.

Winning developers will have the opportunity to consult with technology mentors, share in a cash award, and connect with Citi’s partners for a chance to put their solutions into production. There will be $100,000 in prize money available, with $50,000 for the most Innovative Mobile Solution category and $50,000 going to the best Internet of Things/Wearables concept category.

Through the collaboration with EarlyShares, Citi will also refer a small selection of eligible Mobile Challenge participants to EarlyShares for potential investment offerings on our platform.

Why It’s a Big Deal

Though this is first time Citi’s hosted a global Mobile Challenge, the competition is not a new idea. The company’s 2014 ‘Citi® Mobile Challenge LatAm,’ which wrapped up in April, brought together nearly 500 developers from around the world to present consumer and B2B projects in Buenos Aires, Argentina and Bogota, Colombia. Citi is currently evaluating several interesting pilot projects that came out of the LatAm program, including a personalized e-retail app, B2B mobile commerce platform, and a mobile customer service solution.

As PandoDaily recently reported, Citi’s foray into the innovation ecosystem through the Mobile Challenge initiatives represents their commitment to “bringing the banking industry into the 21st century.” As Collaborator in the competition, EarlyShares is proud to be helping Citi pursue that goal.

For more on the Citi Mobile Challenge, go to

The EarlyFive: New investor insights


This edition of the EarlyFive marks the debut of a special new feature: “Investor Insights from GSV.” Our investor and strategic partner GSV Capital is a pre-eminent authority on growth investing. GSV frequently shares thought leadership on their A2Apple blog, so from time to time we’ll include their insights here on the EarlyShareholder.

Sept. 11, 2014
The Rise of Real Estate Tech
Richard Florida, CityLab

To keep pace with the rebounding real estate sector, the tech world has been hustling to create new apps and services specifically for the real estate industry – and EarlyShares is no exception. Our expansion into real estate crowdfunding is helping give investors access to vetted, quality commercial real estate opportunities. Stay tuned for more exciting real estate news from us in the months to come!

Sept. 10, 2014
How quitting my corporate job for my startup dream f*cked my life up
Ali Mese, Medium

This slightly misleading title could have a few extra words tacked on the end (such as, “in a good way”) but its overarching theme – the immensely challenging but immensely rewarding path of entrepreneurship – is one we understand firsthand at EarlyShares.

Sept. 16, 2014
Five Lessons from the Digital Revolution
Walter Isaacson, Vanity Fair

How does innovation happen in the real world? For his forthcoming book, author Isaacson sought to answer that question. The five lessons he spotlights feature insights from major corporate success stories, well-known American inventors, and some legendary business leaders (including Isaacson interviewee Steve Jobs).

Aug. 12, 2014
Disrupting the Disruption Myth
Judy Shapiro, Entrepreneur

While I feel it’s a stretch to call disruption theory a “myth,” the author of this piece makes a solid argument that personalization and user experience can ignite a business to a strong “nondisruptive competitive advantage.” She uses fast-growing Chinese company Xiaomi (pronounced SHOW-me) as an example.

Investor Insights from GSV
A2Apple: TMI = Infobesity
GSV Capital’s Blog

Our society is always on – plugged into an endless stream of information – resulting in an epidemic of “infobesity.” What trends are converging to create this “TMI” environment? What tools are emerging to capitalize on changing market forces? What effect does “infobesity” have on business?

EarlyShares CEO spotlighted by Forbes for making “entrepreneurship happen in Miami”

Our hometown of Miami is (proudly) the only major city in the U.S. to be founded by a woman. 118 years later, women executives are helping transform our sunny city into a thriving community for technological innovation, economic growth, and entrepreneurship.

We’re proud to be part of the Miami evolution and even prouder that our CEO and Co-Founder Joanna Schwartz is one of the top women “leading the charge to turn Miami into an entrepreneurial hub” according to a recent piece on Check out the article here.

Joanna was spotlighted alongside Laura Maydon of Endeavor Miami and Susan Amat of VentureHive as women who are helping entrepreneurs start, fund and scale businesses in the South Florida region. Tracy LaFlame Ortega of PREPWORKS was also showcased as one of our community’s high-growth female entrepreneurs. Click on the photo below to read the full story.

From left to right: Joanna Schwartz of EarlyShares, Laura Maydon of Endeavor Miami, Susan Amat of VentureHive, Tracy LaFlame Ortega of PREPWORKS. Location: Perez Art Museum. Photo by Cristobal Herrera Ulashkevich.

The EarlyFive: Fueling the ‘Florida turnaround’

EarlyShares_blog_EarlyFive_01.2After participating in a real estate crowdfunding conference in California last week, we were thrilled to return to our thriving home state of Florida. Our Sunshine State’s economic outlook is getting brighter and brighter, as you’ll see in the top story from this week’s EarlyFive roundup of great content around the web.

EarlyShares is proud to be contributing to the Florida “turnaround story” by helping early-stage companies and real estate sponsors from our region to raise capital from accredited investors. If you’re interested in helping fuel our state’s job growth and economic development, browse our current offerings to meet the seven Florida-based companies or projects now fundraising on the EarlyShares platform.

Sept. 9, 2014
Florida: The Turnaround Story
Florida Department of Economic Opportunity

With 270,000+ employment openings, 95 million annual visitors, and a 5.2% increase in the median home price, our home state is riding an economic upswing. This insightful infographic highlights the many reasons why Forbes ranks Florida as one of the Top 5 States for Future Job Growth.

Sept. 11, 2014
Samsung Comes Back Swinging After Apple’s Big Day
Todd Wasserman, Mashable

When your chief competitor is one of the world’s most loved and most admired companies, it takes creativity to take them down a peg. Samsung capitalized instantaneously on Apple’s latest product launch with this series of fun video lampoons, giving us all a lesson in how to smartly respond to big competitor news.

Sept. 11, 2014
The Most Expensive Real Estate Listing in America
Chris Joseph, New Times Broward/Palm Beach

If you’re in the market for a new home (and you have $139 million lying around), then you’re in luck! A palatial, 60,000+ square foot home is on the market in our South Florida backyard. Take a peek inside this over-the-top residence, complete with 17 bathrooms, a glass-bottom Jacuzzi, and a 30-car garage.

Sept. 10, 2014
Here’s How A Billionaire Investor Coached An Entrepreneur Through The Pitch Process
Richard Feloni, Business Insider

For a piece on a popular radio program, entrepreneur and audio producer Alex Blumberg got advice from mega-investor Chris Sacca on pitching his new business. Read about it at the link above or listen to the podcast segment – brilliantly named “I Got 99 Problems and a Pitch Is One” – here.

Aug. 25, 2014
7 Reasons Why Angel Investing Became Serious Finance
Christopher Mirabile, Inc.

A handful of seismic forces – including the implementation of Title II of the JOBS Act – have combined to make angel investing into big business. Read about the trends fueling the “radical transformation” of early-stage finance.